Scholem Indonesia
July 1, 2017
Lumina City
July 1, 2017

ABSO

Client:
ABSO

Year:
2015

Project:
Branding Development


PT Arthabumi Sinarindo who develops ABSO, is a company engaged in the fabrication workshop, marine and offshore, shipbuilding, and electronics manufacturing industry. As one of the companies engaged in the marine and offshore industry, ABSO wants to build a different image than its competitors by emphasizing the commitment and attitude. To create an image of a company that really stands out compared to other competitors, ABSO want to create a logo that is impressive and not too over complicated. In addition, we also try to visualize the slogan "deliver your absolute choice" into the logo. And yes, we successfully made it simple yet impressive! ABSO’s new logo still contains two components main colors, blue and orange. The new logo made different icons from the old logo and it is a simplification of the Chinese characters