10NZ Place
July 1, 2017
Onfire
July 1, 2017

GDTC

Client:
Gendut Dony Training Camp

Year:
2015

Project:
Branding Development


Gendut Dony Christiawan is a former professional Indonesia footballer. Along his career, he had played in 13 clubs. He played as a striker for Indonesia National Team. His international career was bringing Indonesia’s name into Asian Schools Championship (1996) and awarded as Best Player. At 21 years age, he had the opportunity to compete in the 2000 Tiger Cup (now the AFF Cup) in Thailand. He successfully brought Garuda team to the final and awarded as Top Scorer with five goals. After retirement, Gendut Dony founded Gendut Dony Training Camp (GDTC), a football school based Salatiga, together Arman Hasan Poeloengan and Agus Yuniarto, national professional coach. GDTC had belief of early stage football introduction, talent and potency development, quality enhancement through proper coaching, and character building. With vision of building excellent individual with positive character and skillful, GDTC intend to give contribution for national clubs and Indonesian football ecosystem. Crafting the proper brand essence and personalities to distinctly positioned GDTC among its competitors help GDTC to stand for something original in the mind of consumer. Meanwhile, The Hundred is chosen as the project name, which taken from the coordinate of the building. It also equals to the rewards of luxury, perfection, rewarding investment and experience which inline with the company’s soul to create a high end and impactful property building in the city.