Background : 
PT Arthabumi Sinarindo who develops ABSO, is a company engaged in the fabrication workshop, marine and offshore, shipbuilding and electronics manufacturing industry. To create an image of a company that really stands out compared to other competitors, ABSO want to create a logo that is impressive and not too over complicated. In addition, we also try to visualize the slogan “Deliver Your Absolute Choice” into the logo.

Challenge :

As one of the companies engaged in the marine and offshore industry. ABSO wants to build a different image than its competitors by emphasizing the commitment and attitude.

Solution :

ABSO’s new logo still contains two components main colors, blue and orange. The new logo made different icons from the old logo and it is a simplification of the Chinese characters.

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