Background : 
Based on the many years experiences as fire fighting equipment distributor, PT Trimitra Jaya Abadi start their own brand journey by developed ONFIRE brand. As a new born brand, they assures that they are able to provide the additional-value for the customers and ready to enter and compete within the Indonesian fire fighting equipment market over the long-time period.

Challenge :

Metamorphosys was commissioned to create a compelling brand with a personality that able to clearly differentiate the brand from the competition in the same field.

Solution :

Metamorphosys create a strong brand development program which enable ONFIRE to position itself as a solution for fire protection that understand local needs. The appealing visual also made to support the brand performance and give touch points towards its targeted market. Supported with the combination of safety user friendly, and quality, it is being reliable to take part in protecting everyone’s life.

Categories: BrandingPortfolio