Background
Esse is a brand of cigarettes, currently owned and manufactured by the Korea Tobacco & Ginseng Corporation. The brand is specifically targeted towards women due to being slim and superslim, and because of their lower tar and nicotine content.
Challenge
ESSE wants to highlight new characters on their social media displays. The hope is that it can be more easily recognized by people and inspire people more.
Solution
To meet the needs of ESSE who want to create new characters on their Instagram display, we created new characters in the key visual design on their Instagram display so that they are more easily recognized by ESSE’s audience.
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