Dalam beberapa tahun terakhir, dunia digital berkembang dengan kecepatan yang luar biasa. Transformasi yang dulunya diperkirakan akan memakan waktu satu dekade, kini dapat terjadi hanya dalam hitungan bulan. Kehadiran media sosial, teknologi berbasis data, dan kecerdasan buatan telah mengubah cara brand berinteraksi dengan audiens. Tidak lagi cukup hanya mengandalkan iklan Read more
Instagram kini bukan hanya tempat berbagi foto dan video, tetapi juga menjadi wadah untuk membangun personal branding, promosi bisnis, hingga menyimpan momen penting dalam hidup. Namun, popularitas ini juga menjadikan Instagram target empuk bagi para peretas. Banyak kasus akun yang diretas lalu digunakan untuk spam, penipuan, atau bahkan dijual. Untuk Read more
Background: Nutribot is an AI generated website that focuses on health. Who can evaluate health problems from different points of view and provide health recommendations tailored to the audience’s needs. Challenge: Introducing AI generated health technology to the Indonesian people. And we need to do research on human health in Read more
Background: BASF has been investing in Indonesia since 1976. Today, BASF solutions contribute to the success of customers in Indonesia in almost all industries, including agriculture, food, home and personal care, automotive, paints and coatings, and basic chemicals. Challenge: BASF wants to maximize social media as the main communication tool Read more
Background: GAPPU is a privately owned company that focuses on the production of high-quality ceramic grout. Because GAPPU products are high-quality products, GAPPU’s target market is the upper middle class. Challenge: We have to look for a connection between the audience and the brand. And the challenge is that we Read more
Background: The legendary stressless recliner was born on the west coast of Norway, In the small community of Sykkylven, where their main factory still lies. Jens Ekornes founded the company in 1934, after which an unbroken lineage of proud craftsmen has produced some of the world’s finest furniture. In a Read more
Background: PT Bondall Kumala Jaya was founded in 1994 as a manufacturing company and exclusive distributor of premium quality, environmentally friendly building material products. Over time, Bondall’s products have increasingly gained public trust as quality products that have proven superiority compared to other products. Challenge: Bondall wants to maximize its Read more
Background: ELTI is an English language course available in several big cities in Indonesia. Elt’s target market is from children to adults, but currently, the focus is more on children. ELTI is also a business branch of Gramedia. Challenge: We have to look for a connection between the taste audience Read more
Background: Co Chinese Is a Mandarin language learning center in Singapore. Provides several courses, including an Immersion Course, an Online Course, SG Residents, and Mandarin Camp Beijing. Challenge: Because they are located in Singapore, the biggest challenge is that we need to pay attention to the relevance of the content Read more
Background: Warkop Ageto is a Food and Beverage business that was established in 2024 and is located in the city of Tangerang. Warkop Ageto targets urban teenagers in the local area. Challenge: The challenge in this project is how to get the attention of local teenagers to convey brand messages Read more