Background:
BASF has been investing in Indonesia since 1976. Today, BASF solutions contribute to the success of customers in Indonesia in almost all industries, including agriculture, food, home and personal care, automotive, paints and coatings, and basic chemicals.
Challenge:
BASF wants to maximize social media as the main communication tool between brands and their audiences.
Solution:
As a solution, we use a content strategy whose language and topics are as relevant as possible to BASF’s audience. For example, discussing problems in the agricultural industry.
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