Background:
The legendary stressless recliner was born on the west coast of Norway, In the small community of Sykkylven, where their main factory still lies. Jens Ekornes founded the company in 1934, after which an unbroken lineage of proud craftsmen has produced some of the world’s finest furniture. In a place where resources were scarce, everything had to be built to last. That Philosophy still resides within the factory walls.
Challenge:
The challenge in this project is how to create elegant and luxurious content but still relevant to the target audience.
Solution:
As a solution, we created a content strategy that emphasizes product features and advantages but is wrapped in a minimalist design style so that it still feels elegant in the eyes of the audience.
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