GAPPU Indonesia

Background:

GAPPU is a privately owned company that focuses on the production of high-quality ceramic grout. Because GAPPU products are high-quality products, GAPPU’s target market is the upper middle class.

Challenge:

We have to look for a connection between the audience and the brand. And the challenge is that we have to understand what content is liked by GAPPU’s target audience on social media.

Solution:

As a solution, we create content ideas that are fun and relevant to the brand’s target audience, As well as educative content that is still related to the carpentry process.