Co-Chinese

Background:

Co Chinese Is a Mandarin language learning center in Singapore. Provides several courses, including an Immersion Course, an Online Course, SG Residents, and Mandarin Camp Beijing.

Challenge:

Because they are located in Singapore, the biggest challenge is that we need to pay attention to the relevance of the content so that it remains appropriate to the brand’s audience.

Solution:

To overcome the problem of regional and cultural differences, we have to do research before designing the content that we will present to the brand so that the content will remain relevant to the brand’s intended audience.