Background :
PT Gajah Tunggal Tbk is the largest tire manufacturer in Indonesia. Gajah Tunggal has a number of tire products, including IRC which is a tire product for conventional motorcycles, Zeneos which is a tire product for big motorcycles (moge), and GT Radial which is a tire for cars, both conventional and sport.
Challenge :
In 2019, Gajah Tunggal made variants of its calendar based on the type of product they had and collaborate with metamorphosys creative studio to produce the desired calendar design results.
Solution :
The theme of the calendars used in the three calendars is different, adjusting the characteristics of each product. However, all three calendars focus on the ban as its main visual. The calendar is made into two types, namely Desk Calendar and Wall Calendar.
