Background :
Established in Indonesia on 2018, KD is a mobile application that simplifies the FMCG FMCG (Fast Moving Consumer Goods) supply chain with its social mission is to grow by empowering traditional / mom and pop stores in providing daily commodities.
Challenge :
Developing corporate identity and the application on KD visual identities. Metamorphosys also have to synergizing all marketing communication materials, publications, and external documents that express official statements of KD. Impression to create: FAST, GROW and CARE.
Solution :
We propose Conceptual Branding Proposal which have to communicate KD mottos (FAST – GROW – CARE) through the visual elements.
