Background:
BASF has been investing in Indonesia since 1978. Today, BASF solutions contribute to the success of the customers in Indonesia in almost all industries, including agriculture, food, home and personal care, automotive, paints and coatings, and basic chemicals.
Challenge:
BASF Indonesia wants to create a key visual for their new product called ‘Luxinum’. They wanted to create a key visual concept that was quite interactive and relevant to farmers.
Solution:
As a solution, we adopted a visual concept by showing the farmer’s happiness and satisfied expressions after using BAST products.
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