Background
Grafipen is a premium pen brand that was founded in 2024. Grafipen really pays attention to the personal touch in their products. In fact, one of their advantages is an initial sticker that can be attached to the pen.
Challenge
In this project, the challenge is that the brand is still completely new. So we have to build the branding from the start.
Solution
To build strong branding, we tried to use an unusual concept for Grafipen. Where we use handwriting on paper for the main social media content.
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