Background :

Tracing its roots back over a century, the University of Hong Kong (HKU) today proudly stands as one of the leading institutions of higher education in Asia. And with it, the HKU Business School has grown to become a widely recognised and respected business school in the region. The School strives to nurture first-class business leaders and to foster both academic and applied research to serve the needs of Hong Kong, China and the rest of the world in the fast-changing global economy. We engage leading scholars from all corners of the world who instil students with global knowledge.

Challenge :

To achieve their business objectives, HKU Business School needs campaign with paid ads to support their marketing and promotion needs.

Solution :

Metamorphosys Studio acts as a consultant who also runs HKU Business School social media campaign ads. For the strategy and planning are based on research on followers and audience of social media owned by HKU Business School. Digital paid ads run regularly to increase awareness and conversion for HKU Business School campaigns.


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