Background
The Ministry of BUMN is a transformation of the echelon II work unit of the Ministry of Finance (1973-1993) which then became the echelon I work unit (1993-1998 and 2000-2001). In 1998-2000 and 2001 until now, this work unit became the Ministry of BUMN.
Challenge
BUMN wants to change its persona on social media to be more dynamic and its approach is more towards young people.
Solution
The minimalist design style and typical relaxed content are the right solution to achieve what they want to achieve in maximizing the role of their social media.
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