Background
Kinto is a new mobility service from conventional automotive to “Mobility as a service”. Based in Japan, currently Kinto has spread to various countries in Europe, Africa, America and Asia Pacific, including Indonesia with the name KINTO ONE which was born in collaboration with PT Toyota Astra Motor and PT Toyota Astra Financial Services Indonesia.
Challenge
KINTO want to display content that suits their target market, so that it will be easier for them to communicate their messages.
Solution
To achieve smooth communication with their target market via social media, we try to use a visual and copywriting approach that is more appropriate to their audience, so that communication will be smoother.
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