Background:
Lumina City is an integrated superblock development located in Tangerang, offering residential apartments, a shopping mall, hotels, and SOHO units. Developed by PT Indoserena Dwimakmur, Lumina City represents a new urban center for first-time homeowners and young professionals.
Challenge:
The project needed a new brand identity that would capture its vibrant living concept while standing out in the competitive real estate market. The goal was to communicate Lumina City’s appeal to a younger demographic of homeowners and investors.
Solution:
We produced engaging photos and videos that capture the energy and modernity of Lumina City. The visuals highlight the dynamic lifestyle, vibrant community spaces, and sleek architecture, making it an appealing choice for urban living.
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