Background :

Founded in 1985, PT Asuransi Jiwa Manulife Indonesia (Manulife Indonesia) is part of Manulife Financial Corporation, a Canadian financial services group with operations in Asia, Canada, and the United States. Manulife Indonesia offers a variety of financial services, including life insurance, accident and health insurance, investment services, and pension funds, to individual consumers and businesses in Indonesia. Through a network of nearly 11,000 employees and professional marketers spread across more than 30 marketing offices, Manulife Indonesia serves approximately 2 million customers in Indonesia.

Challenge :

Here, Metamorphosys had the opportunity to create a calendar design for Manulife. Metamorphosys uses green and white colors with the characteristics of Manulife itself.

Solution :

Calendars can be used as a promotional medium. The application of the right and strong content in the calendar can increase the attractiveness itself of the company. What we are doing here is applying content about life insurance to remind the audience about Manulife itself.


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