Background :
WD-40 stands for Water Displacement, the 40th formula. In a small laboratory in San Diego, California, the first Company to use the WD-40 Multi-Use Product commercially was Convair, an aerospace contractor, to protect the outer shell of the Atlas from rust and corrosion.
Challenge :
They are constantly experimenting and developing new products to be successfully marketed and sold in more than 176 countries and territories around the world. Therefore, WD40 needs content on social media, such as creating a Fix-it Challenge campaign, to improve their brand awareness on social media.
Solution :
We create photos, videos and challenges to the audience about WD-40 based on client needs in the hope of increasing brand awareness and increasing engagement on digital platforms that have a huge impact on the business itself.
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