Synergy Lestari Group (SLG) was ocially launched on September 11th 2019. This group business is made to actively making innovation and giving good impact to the society by making business in various dierent industry.
As a newly formed company, SLG needs branding designs that can reflect their company’s values, vision, and mission. This design is one of the most important and crucial parts to visually represent the value of SLG.
SLG logo is inspired by the ocean waves. Waves often describe the concept of dynamism. Likewise in SLG, as a company, SLG has a dynamic journey to be in their position now. Gold and black color are choosen as it can represent ‘elegancy’ of SLG through their logo.